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Prime Line® Hosts 2009 Annual IPPAG USA Meeting

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Bridgeport, CT – October, 2009 – Prime Line® today announced that it hosted the 2009 Annual IPPAG USA Meeting at its Bridgeport headquarters. The International Partnership for Premiums and Gifts (IPPAG) is an international cooperative made up of more than 24 members in countries across the globe. Each member is a national leader in their domestic market for the distribution of promotional gifts and premiums. They buy products together, source from top suppliers, and have a comprehensive database which recommends the most recommended and safest suppliers to use.

Prime Line also introduced a new Global Procurement Referral Program to two of their distributors, ePromos in NY and Barker Specialty in CT.

Special guest speaker Dale Denham, Senior Vice President of the Advertising Specialty Institute (ASI) discussed Counselor Magazine’s State of the Industry research, ASI's cost per impression study, and ASI’s new and innovative services. Rob Lederer, owner of Management Resources, also discussed strategies on how to focus your management resources on those higher- level business activities.

“We are privileged to have hosted and played a leading role in this important International industry event,” said Jeff Lederer, Executive Vice President. “We look forward to continue working closely with the IPPAG to share information and grow together,” he added.

Prime Line® is the only North American supplier of the IPPAG, the largest international buying group for premiums and gifts. For more information on Prime Line’s involvement with the IPPAG and how its custom sourcing capabilities can help your company,
please visit http://www.primeline.com/CustomSource.aspx.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For nearly 30 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.